Manitoba’s plumbing industry has shown significant growth over the last few years. More home and commercial establishments relying on the plumbing industry for more than just repairing pipes, drainage, and toilets, as well as installation of water heaters. Many modern plumbers offer services, such as the installation of HVAC units, water conservation and treatment systems, landscape or fire sprinkler systems, and waste management systems.
If you want to start a small plumbing business, Winnipeg is an excellent choice. As one of Canada’s booming spots for small businesses and entrepreneurship due to its affordability and multicultural talent pool. In 2019, there are 822 plumbing and HVAC contractor establishments in Manitoba.
With hundreds of competitions out there, you need to stand out from the competition and get your target customers to notice you out of the bunch. That’s where digital marketing comes in.
How Digital Marketing Help Winnipeg Plumbers Today
Long ago, startup plumbing companies rely on traditional marketing to promote their services to potential customers. However, many startup small plumbing businesses have limited financial resources. Investing in TV, radio, and print advertisements can be expensive, but they do not guarantee a high success rate.
With the advancement of digital technology, the competition is taken on the Internet and today’s plumbers compete for customer attention online. They no longer need to pay for costly traditional marketing to stay in front of customers looking for plumbing services near them.
Having a beautiful website is only half the battle — you need to also have a strong online presence so that your target customers can easily find you. Most of your target customers use search engines, such as Google, Bing, and Yahoo, for a plumber in Winnipeg. With thousands of search results, you need to position your business on the top of the first page.
To check if your website is on the top results of Google search engine, simply type in “plumber + Winnipeg” in the search box. Your website should be on the first page of the search results. If not, you could be losing a lot of leads and sales. If your target customers do not find you on the search engine results page (SERP), they might not even know your business existed. The key is digital or online marketing designed for Winnipeg plumbers.
Digital marketing uses the Internet, social media, mobile devices, search engines, and other digital platforms to promote or advertise products and services to a wide reach of customers. Since a typical plumber is not familiar with how digital marketing works, as well as the right strategies to use. Hiring a qualified digital marketing company in Winnipeg can help you unleash the true potential of digital marketing. Professional digital marketers use the right strategies to establish customer engagement, build brand awareness, set your brand as an authority in the plumbing industry, and puts you at the forefront when customers need your services.
When you work with the right marketing agency in Winnipeg, you will reap the following amazing benefits:
- Target the Right Customers – Digital marketing platforms help you target the right customers by effectively segment the right audiences. Using various online tools, you can monitor your potential customer’s online activities and demographic information. Digital marketing also helps you channel your strategies by targeting clients with subsequent and related ads based on their interests.
- Help You Save Money – One of the greatest advantages of website marketing for Winnipeg plumbers is cost-effectiveness, helping you save money and acquiring more leads. Additionally, you do not need to invest in expensive marketing campaigns to compete with other plumbing businesses in your area.
- Create a Consistent Lead Generation Pipeline – The main purpose of marketing your plumbing business is to create a sales funnel for generating leads and sales from traffic. Sales funnel helps convert traffic into brand enthusiasts and filters “window shoppers” from loyal, paying customers.
- Higher Conversion Rates – Attracting more clients is not enough — make sure to encourage them to take action and buy your services. Professional marketing firms have the right expertise and knowledge to convert leads into sales. By targeting more specific leads, you boost your likelihood of earning a conversion.
Investing in a trusted digital marketing consultant in Winnipeg can help your business obtain more leads, conversions, and revenues. If you think you are ready to take your plumbing company to new heights, Plumbers Geek can help.
Strategies that Help Boost Your Digital Marketing Campaign
Search Engine Optimization (SEO)
When you started your plumbing business, you probably only think about those pipes and drainage that needed to be fixed. No matter how expert you are at fixing plumbing systems, you also need a digital marketing strategy that would strengthen your brand and rise above the competition by showing up in Google searches for “plumber near me.”
Millions of people conduct searches on the Internet, with commercial intent to find the products or services they need. Organic website traffic comes from searches carried out by your potential customers.
Search Engine Optimization (SEO) helps Winnipeg plumbers reach a higher ranking in Google and increase traffic to their website from free or organic search results. This powerful digital marketing tool targets various types of search, such as local search, image search, video search, and news search engines. A trusted Winnepeg SEO company employs custom SEO services that position your business in front of your customers during the buying process.
As a small plumbing business looking for growth, advertising is of utmost importance to collect a large volume of organic traffic to your business website. Unlike traditional marketing, SEO is an effective platform that provides you with a great deal of free advertising. As a trusted SEO company in Winnipeg, we use the right SEO tools to provide you with carefully researched keywords with high search rates and low competition to work into your content, making it more effective.
Online customer behaviour and search engine algorithm are constantly changing due to the evolving policies. Despite all the changes and new developments, a good local SEO agency in Winnipeg helps plumbers understand that they have to be realistic about their target clients, their likes and dislikes, the usability of their website, and carefully thought out optimization strategies.
When ranking in SERP, you also need to think about your users. Keep in mind that after indexing your web pages, the spider will assess its quality and relevance of your content. If the spiders find the content irrelevant and dishonest, it could result in a penalty or total ban of your website in search engines. At Plumbers Geek, we think about your users when creating an SEO strategy –how they can easily navigate through your website and ensure a positive user experience.
SEO takes ample time and effort. At Plumbers Geek, we let you focus on the important aspects of plumbing while our team do what we do best — digital marketing with balanced SEO strategies that will help you rank high in search engines and get noticed by your target audience.
Social Media Marketing
Social media has become the most powerful virtual space. This digital platform is not only for social networking but also a great way to promote your brand and your services. Unlike other forms of marketing, social media has the power to reach a large number of people within seconds after posting a blog without breaking the bank. Additionally, there is a huge number of people who are active in different social media channels, such as Facebook, Twitter, LinkedIn, and Instagram. That is why small plumbing businesses should not miss out on marketing their brand and services on various social media platforms where they can reach the maximum number of prospects compared to the conventional way of marketing using TV or print advertising.
Today, businesses across different industries cannot thrive without a strong social media presence. Like SEO, social media is a cost-effective marketing tool that helps create customer connections and brand awareness. Updating your social media marketing techniques regularly increases organic website traffic, better SEO, boost brand loyalty, and so much more.
Like search engines, social media platforms have new developments and introduce new features every now and then. These changes can potentially intimidate plumbers who lack understanding and knowledge in social media marketing. We understand that as a plumber-entrepreneur, you want to reap the benefits of social media marketing; that is why we are here as your Winnipeg social media marketing partners.
With an effective social media strategy in place, Plumbers Geek can help you establish a connection with your target audience, build your business brand, boost leads and sales, and drive more free, natural traffic to your website. Social media marketing involves sharing relevant and informative content on your social media profiles, engaging with your community of followers, running social media ads, and analyzing your results.
Here is a clear picture of what solid social media marketing can help your plumbing business:
- Tell your story – Since social media networks help you connect and interact with your audience on a personal level, social media marketing is a great way to share and inspire your community of followers with your story of success and failures.
- Stay top of mind with your target customers – When creating a brand image, it is crucial to be vigilant about how your business can help your customers. Social media marketing does not only help you stay connected, but it is also vital in creating a positive impression in the mind of your customers. This helps you stay on top of their minds when they search for plumbing services in Winnipeg.
- Learn about your customers’ buying behaviour – Since everyone can use social media networks, it allows plumbers to keep track of their prospects and customers’ activities to create a better marketing campaign. Monitoring their buying patterns can help you design more effective content for social media that will attract the right customers and meet their demands.
User-Friendly Web Design and Development
Your plumbing website represents your brand. A beautifully developed and designed website can impress people, but at the end of the day, your ultimate goal is to transform those leads into sales. An easy-to-navigate and functional website is crucial for generating enquiries and leads for your business. That is why it is vital to find a website development and design company or agency in Winnipeg that can help you boost your website performance and increase your search engine rankings.
In addition to SEO friendliness, your website should have a mobile responsive design and optimized for viewing on all screen sizes. Optimizing your website for mobile-friendliness can also help you win more customers. A good website development and design company can create a website that can help you overcome all the limitations associated with a mobile screen.
When a user-friendly website meets with effective digital marketing, the possibility of success is endless. For a digital marketing strategy to generate more leads, your customers will have to stick to your website and buy your services. Keep in mind that the future of marketing and sales is digital. By implementing a robust digital marketing strategy with an effective website helps maximize the efficiency of your business sales.
The marketing landscape has evolved through the years — from traditional marketing (TV and radio ads, brochures, flyers, and billboards) to digital marketing (social media, SEO, and search engines). That is why the number of digital marketing companies in Winnipeg offering their services to plumbing businesses has increased over time.
Plumbers Geek is one of the reliable marketing firms and SEO agencies in Winnipeg. We offer effective digital marketing solutions to help you reach your business potential and climb new heights of success. Our marketing team has years of experience in developing and designing a customized marketing campaign that will serve the best interest of your business. We believe that the right strategy can convert your clicks into new leads and eventually transform these into loyal and paying customers.
Give Plumbers Geek a call today at + 1 778 200 5336 to request a FREE SEO ANALYSIS valued at $999. Feel free to use our online contact form and send us your concerns or opinions.