Your plumbing business, like many, may have experienced the significant impact of the coronavirus outbreak. This disease has overturned businesses and economies all over the world, and the past few months has been a tricky time for business owners.
But there is a silver lining.
There are still plenty of opportunities for plumbing companies and other home services businesses amidst this pandemic. Because plumbing is an essential part of any household, plumbing services will continue to be in high demand.
Read on to learn some helpful tips on how you can wade through this difficult time, come to the rescue of homeowners, and keep your business afloat.
Migrate and Be Active Online
Has your business been reliant on word-of-mouth referrals or big-ticket projects with some contractors for the longest time? You may need to shake up your game a bit and invest in online marketing.
You may have dipped your toes in the world of Internet marketing, but in this pandemic, you need to dive all into it as the situation has increased consumer dependence on the Internet. It’s high time you create a new marketing strategy and stick with it.
Home services businesses that take advantage of the resources available to them during this situation are the ones who are likely to emerge stronger in this crisis.
Update your Google My Business Profile
Google My Business (GMB) is an effective platform for small and big businesses alike to attract the attention of their potential customers in your area.
When a user looks up a certain service you offer online, Google will show your business in answer to a search query. If the user notices and clicks your business, they’ll get to see all the important information related to your business and may even head to your site to learn more about your services.
Here are some tips to get started with optimizing your GMB profile:
1. Insert keywords in your business profile and description, so Google and your possible customers can understand the nature of your business.
2. Upload images of your business (e.g. your logo, storefront, staff members)
3. Specify your business hours and contact details (phone number, website, social media pages, and email address). Make it easy for people to get in touch with your company.
Run PPC campaigns
Besides setting up a GMB profile, you’ll also need to get paid search ads up and running on Google. Note that your target customers will use Google to look for solutions to their plumbing concerns online and you want your company to be the first option they see as soon as they hit enter.
A detailed GMB profile is good, but many users won’t scroll beyond the ads they see at the top rungs of the search engine results page. Regardless of how you’ve spent the time to complete your profile with compelling reviews to boot, if people don’t see your profile, they won’t get around to clicking it.
In comes the importance of Google Ad campaigns. You need to be present in both places to increase your chances of getting seen by your potential customers.
When someone stumbles upon your business on the internet, they may have little to no idea about what your company is. Putting your own description about what you do won’t make it believable, that’s why you need quality reviews or testimonials. These are your digital version of word of mouth.
GMB makes it simple and easy for businesses to collect reviews from their customers. Such reviews will show up below your business name on Google, so users can learn more about your business right when your company pops up after a search query. This helps them trust your company better.
Whether online marketing has been your main game or you’re a newcomer to this method, digital marketing is integral in ensuring home services businesses gain steady traction regardless of seasons. It’s considered the best and simplest approach to attract new leads so you can survive COVID-19.
Up your marketing game with help from online marketing specialists; call Plumbers Geek for a free quote at +1 778 200 5336.