Digital marketing is a must-have for any modern business, and that goes double for plumbers. Online marketing is a great place to start your marketing efforts, especially when you’re a small business; it’s a cost-effective approach that allows you to reach a wide audience in a short time, letting you get back your initial investment in a short amount of time.
To make the most of digital marketing, it’s important you know what steps to take to ensure your marketing campaign targets a wide audience receptive to what you have to offer.
Here are some strategies you can use to help you grow your business:
Build Your Website
A functional website is an invaluable tool for any plumbing business. Your website is the first thing most prospective clients will see, so it’s important your website look professional to make a good first impression. Check your website’s layout and design to help target the right customers and bring in qualified leads.
Another thing to consider is making sure your address and contact information are correct and up to date. Having an easy way to reach you is key to converting visitors to the site into paying clients.
Invest in SEO
SEO is a technique that strategically adds important and relevant keywords to your website’s content to match what your potential clients search for. With this approach, you can optimize your page titles, meta tags, and content to be more relevant to what your customers need. For example, adding keywords like “quality plumbers in the Greater Toronto Area” can be a great way to attract more attention from customers in that area.
Once people in the area search for those keywords on Google, Google can crawl your site looking for those words and show the right pages in search results. One rule of thumb is to go for long-form keywords to target a particular section of the market and specify the services you have to offer.
Set up a Blog
One great way to get the right attention from search engines is creating plenty of quality, plumbing-related content. Plumbing is a specialized field, and it’s probable your customers may not know all that much about it.
That’s where a blog comes in; releasing blog posts can be a convenient method of providing informative content to help educate visitors and give them some useful information. An example would be creating articles on topics like “X Common DIY plumbing mistakes and how to fix them” or “How to save money on water bills.”
Well-written blogs are a great way to build clients’ goodwill and ensure your business is at the front of their minds when they need a good plumber.
Manage Your Reviews
These days, most people tend to look for positive reviews before committing to getting the goods and services they need. Reviews are a great way to get new customers to trust you to do a good job before actually meeting you and seeing your work themselves. Having plenty of reviews can have a major impact on helping customers choose you over competing plumbers in the area.
Start by collecting positive reviews from previous clients to help build confidence in your target audience when they need quality plumbing services. Encourage more clients to send reviews of your work after you’ve finished. You can send, for instance, an email asking for a review with a link to your Google Business or Facebook page.
Create Some Videos
One alternative to writing blog posts is creating videos. Videos are a creative, dynamic medium that you can use to convey useful information to your visitors. For example, you can create easy hot-to and DIY guides to help viewers through simple plumbing problems at home. Showing some transparency and providing easy solutions for minor issues is another way to build some trust and offer potential customers a little extra service.
Digital marketing can be a simple, but powerful tool for helping you build your business. Think of it as a way to help you provide more services for potential clients and reach out when they need a helping hand.